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Frank Horvat — was an Italian photographer who lived and worked in France. He is best known for his fashion photography, published between the mids and the late s. In the s, he was one of the first major photographers to experiment with technology including photoshop. His father, Karl, was a Hungarian general physician, and his mother, Adele, was a psychiatrist from Vienna.
He went on to study fine art at Brera Academy in Milan. He acknowledged having been strongly influenced by Cartier-Bresson and after meeting him in , Horvat followed his advice and replaced his Rollei with a Leica camera and embarked on a two-year journey through Asia as a freelance photojournalist.
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His photograph of an Indian bride under a veil, her face reflected in a mirror on her lap, was selected by Edward Steichen for The Family of Man exhibit at the Museum of Modern Art which toured the world to be seen by nine-million visitors. Upon arriving in Paris in , Horvat found that the mood of its streets and its inhabitants had little in common with the somewhat romantic vision of the so-called humanist photographers.
In , Horvat shot fashion photographs for Jardin des Modes using a 35mm camera and available light, a setup that had rarely been used in fashion. This innovation was welcomed by ready-to-wear designers because it presented their creations in the context of everyday life. Between and , Horvat turned to photojournalism and took a trip around the world for the German magazine Revue.
He would then experiment with cinema and video. In this period, Horvat shifted to colour photography, used in his series New York Up and Down, for which he shot portraits of passengers on the subway and of patrons of coffee shops. This was also the period when his eyesight started to fail from an eye disease. They were published in France under the title Entre Vues.
Several years later, he produced A Trip to Carrara.